2015 USA Half Marathon Invitational

Pic2Go Activity Highlights

  • Event date: 21-November-2015
  • Qualifier-Only Half Marathon Draws 2,400 Runners to Inaugural Event in San Diego
  • Race participants were offered with FREE Race Photos to publish on Facebook
  • Pic2Go 2d barcodes on bibs automated race photo-tagging
  • 34,000 photos taken at the event
  • 900 participants posted (branded) photos to Facebook
  • Many participants were thrilled with the photos, leaving comments on USA Half Marathon’s Facebook page showing their appreciation

Social Media Impact

  • 500,000 Impressions
  • 25,000 Facebook Likes
  • 2,500 Facebook comments
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