2016 Dixons Carphone Race To The Stones

Pic2Go Activity Highlights

  • Event date: 16-17 July 2016
  • The Dixons Carphone Race To The Stones is the UK’s top ultra-marathon take place along Britain’s oldest path; The Ridgeway. Over 2,000 participants take up the challenge of running, walking and jogging their way along the 100km route taking in the stunning scenery to the finish at the 5,000 year old Avebury stone circle.
  • The race is organised by Threshold Sports who create extraordinary events with extraordinary outcomes.
  • Participants were invited to share their FREE Race Photos as an integral part of their race experience.
  • Pic2Go UK in cooperation with Sussex Sport Photography powered automated photo-tagging and social sharing of the branded photos to participants’ Facebook profiles, using Pic2Go’s 2D barcodes on race bibs – patent pending technology.
  • 97,000 photos taken at the event.
  • 1,560 participants posted their (branded) photos to Facebook via the Pic2Go App.

Social Media Impact

  • 2.95 million Facebook Impressions!
  • 67,500 Facebook Likes
  • 7,500 Facebook comments
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