2016 Nuffield Health Shrewsbury Half Marathon

Pic2Go Activity Highlights

  • Event date: 19-June-2016
  • Beautiful countryside and a stunning mediaeval Town Centre give runners a treat in Shrewsbury. This tough hilly course means you have to earn your medal whilst giving fantastic views. The race is organised by UKRunChat part of the UKSportsChat Group.
  • Participants were invited to get their FREE Race Photos.
  • Pic2Go UK in cooperation with Sussex Sport Photography powered automated photo-tagging and social sharing of the branded photos to participants’ Facebook profiles, using Pic2Go’s 2D barcodes on race bibs – patent pending technology.
  • 66,000 photos taken at the event
  • 850 participants posted their (branded) photos to Facebook via the Pic2Go App

Social Media Impact (within 48 hours!)

  • 1.2 million Facebook Impressions
  • 25,000 Facebook Likes
  • 4,150 Facebook comments
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