2016 Vodafone Malta Marathon

Pic2Go Activity Highlights

  • Event date: 28-February-2016
  • This is the 3rd year Vodafone sponsors Pic2Go at Malta Marathon
  • Event participants were invited to get their FREE Race Photos posted to Facebook
  • Pic2Go race photo-tagging technology (using patent-pending 2D barcodes on race bibs) was in use
  • Over 32,000 photos taken at the event
  • More than 2,500 participants posted (branded) photos to Facebook via the Pic2Go App
  • Pic2Go Performance Photos was used in the event – to let participants Track & Share their Performance

Social Media Impact

  • 4.3 million Impressions
  • 172,000 Facebook Likes
  • 16,500 Facebook comments
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